Mass
communication is the distribution of information to large units of communities
by individuals or entities using mass media. This has evolved from printing
press to today’s internet-based social networks. Mass
media as a whole consist of newspapers, magazines, books, radio, television,
internet, and films these
means are used for circulate information and news.
People have
been communicating with each other since 31000 BC. Sumerians invented numerals,
developed pictographs and advanced it to phonetic writing.
China began the
print media by inventing the movable clay type (1041 BC). But mass media really
started with the invention of the mechanical printing press by Johannes
Gutenberg, which allowed mass production of books. Still the mass production of
books began in early 1600 BC and continued becoming advance and popular day by
day.
The
invention of the printing press has made a huge impact on mass communication,
various types of topics and ideas came in to the society through books.
Circulation of information and ideas threatened the governments, so they began
to control the production and distribution of books. However as literacy
increased new technological inventions were developed in order to cater the
demand.
Printing
process helped to fulfill the desire of authors to reach a mass number of readers.
Increased books circulation and improved people’s interest in reading created a
new trend of regular publication within the next hundred years. The concept of
regular publication of newspapers came up after almost two hundred years. The
Courant, was the first titled newspaper published in London in 1621.
1880 – 1920
time period often known as the rise of mass communication. Mass distribution of
market newspapers, magazines such as Ladies’ Home Journal began to circulate and they contained fashion
pages, women’s pages, sports and comics. Advertising became popular and at the
same time, a need to educate students about mass communication methods was
identified.
As the flow of news and
information increases new social, religious, cultural, economic, technological
and political changes started to happen in almost every nation. With the
increasing knowledge of new technological inventions and advancements, new
means of media started to pop up. Photography, Radio, and Movies were
introduced to the media. Marconi’s invention of wireless communication led to radio
broadcasting in 1920 and television broadcasts in 1939.
Lately communication have
expanded to include the Internet, social media, blogs, RSS feeds, mobile media
and online video. This happened with the launch of the first commercial
communication satellite in 1960.
As a long been awaited invention,
printing process was a reinforcement to communication at the level of masses, it
unlocked gates for creation and innovations of many valuable means in mass distribution
of messages which, had a far reaching impression on the development of cultures,
societies, habits, disputes and organizations which allow people live in a
world close to each other.
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